Free Business Audit — Jameel Ahmed Siddiqui

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Zone 1 Revenue & Market

1

Compared to 12 months ago, the revenue coming into your business is:

Growing — more money coming in than before Roughly the same — holding steady Slowly declining — noticeable drop over time Dropping significantly — this is a real concern

2

If your single biggest client or product disappeared tomorrow, your business would:

Be fine — revenue is spread across many sources Feel it but survive — some concentration but manageable Struggle significantly — too dependent on one area Be in serious trouble — one source is most of our revenue

Zone 2 Cash & Finance

3

At the end of most months, the cash situation in your business is:

Comfortable — there is money left and I know where it is Tight but manageable — we get through but it's close I struggle to cover all expenses by month end I sometimes use personal money to keep things running

4

When it comes to pricing your products or services, you:

Charge confidently — rarely discount and clients accept it Sometimes reduce price to close deals Discount often — feel pressure to compete on price Usually the cheapest option — price is how I win work

Zone 3 Sales & Marketing

5

Most of your new clients come from:

A structured system — marketing, ads, or outreach that runs consistently A mix of referrals and some active marketing Word of mouth and referrals only — no active effort I am not sure — clients come but I cannot explain why

6

When a potential client does not choose you, the most common reason is:

Rarely happens — we convert most serious enquiries Price — they find a cheaper option They were not convinced — unclear on our value I am not sure — I do not track why we lose deals

Zone 4 Operations & Systems

7

If you were completely unavailable for two weeks — no phone, no messages — your business would:

Run normally — systems and team handle everything Slow down but survive — some things need me Stop almost completely — most things depend on me I have never been away — I cannot afford to find out

8

On a typical day, most of your energy goes into:

Strategy, growth decisions, and high-value relationships Managing delivery and keeping clients happy Fixing problems and putting out fires Doing tasks that nobody else can or will do

Zone 5 Team & Leadership

9

If you are honest about your team or the people helping you run this business:

They are strong — I would hire all of them again Mixed — some are great, others I carry Mostly underperforming — a constant source of frustration I have no real team — just myself or unreliable helpers

10

When it comes to the direction of your business over the next 12 months:

I have a clear plan with targets and I track progress I have a general direction but no formal plan I react to what happens — planning feels impossible right now Honestly — I do not know where this business is heading

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